| Regardless of which type of product or service | | | | emailaddress. Even the most honest recipients of |
| you're marketing Online,building an in house list of | | | | your mailings will occasionallybounce, due to any of |
| prospects is absolutely essential. | | | | a number of reasons, and they should be |
| One thing that is often not taken into | | | | allowedback if they so desire. |
| consideration is subscriberquality and retention. | | | | B) When your list becomes large enough to take |
| Having a big list won't benefit you if it's members | | | | on paid advertisers,you're going to want to give |
| are unresponsive. | | | | them the best opportunity possible to |
| Here are a few tips designed to help you | | | | achievegood results. That means keeping your list |
| maximize the productivityof your ezine, | | | | as close to 100% responsive aspossible. When |
| newsletter, follow up, etc. ... | | | | you make your advertisers happy, they will tell |
| 1) Build a website, sub domain, or page off of | | | | others. |
| your main site, solelydedicated to collecting email | | | | And not only will you be able to enjoy filling your |
| addresses for follow up. | | | | quota of paid ad spots ... |
| Legendary Internet marketer Terry Dean of | | | | You'll raise the response rate of your own |
| fame | | | | promotional efforts, in the process. |
| < > goes on record assaying that the email | | | | A major problem you'll face when trying to build |
| addresses he collects using the | | | | your list to a size that willgenerate significant |
| aforementionedmethod are up to 5 times more | | | | income is time ... |
| responsive than those collected byoutside sources. | | | | It may take you YEARS to build a subscriber |
| These subscribers are ultra targeted, as they | | | | base large enough to allow youto quit your day |
| want, specifically, whatyou have to offer. | | | | job ..;) |
| You may think building a website on your own is | | | | That's were co-registration services come into |
| an enduring task, butit's really not. | | | | play. |
| < > is an excellent resourcefor those wishing to | | | | These services utilize high level platforms to |
| learn how to build a website on there own. | | | | generate subscribers for a fee,allowing you to |
| I also recommend Shelley Lowery's Web Design | | | | build a list much faster than you ever could on |
| Mastery, which comesjam packed with anything | | | | your own. |
| and everything it takes to build a | | | | But there is a downside. :( |
| professionallooking website, regardless of your | | | | Many of the larger services will generate tons of |
| past experience. | | | | subscribers for you, BUT ... |
| < > | | | | 1) They charge a relatively high rate per |
| When designing this site/page, remember to | | | | subscriber. |
| include ... | | | | Building a list of the size you desire may require |
| - A subscribe form/link on every page. | | | | big bucks, up front. |
| - Detailed description of your ezine/newsletter's | | | | 2) They DON"T filter out free email accounts |
| content (what youoffer the subscriber to satisfy | | | | (Yahoo, Excite, Hotmail, etc.). |
| their interests, etc. ...) | | | | Unfortunately, most people use free email |
| - Testimonials, whenever possible. | | | | accounts to subscribe to thingsthey will never |
| - Full contact info, subscriber options, related | | | | read, like FFA postings, free classifieds, etc., and |
| associations that helpsolidify credibility and trust | | | | even iftheir usage was for honest reasons, the |
| (iCop, BBB, etc.). | | | | filters imposed, and the size of themail boxes |
| - A sample of your work, archived editions, etc. | | | | allowed, will result in almost all of your |
| - A reminder to bookmark your site, and allow | | | | unreachables. |
| the ability to recommendit to others, in addition to | | | | ... and you don't want that. |
| giving subscribers permission to forward | | | | 3) Many use untargeted means to acquire the |
| yourpublication to a friend, associate, etc. (add this | | | | addresses. |
| to every mailing). | | | | Your best subscribers will be those they want |
| - Something of value for signing up ... a freebie | | | | what you have to offer,specifically. |
| download (software,ebook, course, ...), discount, or | | | | Many of the large services, in an effort to meet |
| other bonuses. | | | | subscriber demands, usea VERY broad criteria |
| ... which brings us to tip number ... | | | | when sending you subscribers. |
| 2) Focus on your content, NOT the freebies! | | | | Quality over quantity ... remember that. |
| In an effort to draw more subscribers, I've | | | | One service that takes all of the aforementioned |
| witnessed many publisherspromoting the freebies | | | | into consideration is |
| to a greater extent than the follow up, itself. | | | | Optinfrenzy < >. |
| This may increase the number of subscribers, but | | | | Optinfrenzy ... |
| the level ofresponsiveness, and retention, will | | | | - Allows visitors to subscribe to your ezine |
| surely suffer. | | | | newsletter upon viewing copythat you, yourself, |
| You'll draw more of those interested in only | | | | have offered, making it ultra targeted. |
| receiving the freebies,defeating the reason you've | | | | - Provides double optin, confirmed subscribers. |
| asked them to join in the first place. | | | | If they don't respond, you don't get them, |
| Promote your content, and yourself, first and | | | | virtually eliminating undeliverables. |
| foremost, following up withthe freebies. | | | | - They filter out free email accounts. |
| Include reference to them as a P.S. (post script) | | | | You'll enjoy up to 100% retention rate, and won't |
| to your promotionalcopy. | | | | be subjected to |
| 3) Offer them an article series, course, or | | | | "over quotas", or "mail box full" messages. Your |
| additional bonuses in eachmailing ... | | | | money buys the best kindof subscribers ... those |
| ... and end your send out with a sampling of | | | | that have a real interest in the info you have to |
| what's to come. | | | | offer, |
| This will keep your list members interested, and | | | | AND will actually receive it! ;) |
| subscribed. | | | | Optinfrenzy will build your list faster than you can |
| 4) Make it interactive. | | | | on your own, deliver qualitysubscribers, and their |
| Give your subscribers the ability to provide | | | | prices are the best available. Highly recommended. |
| feedback, in the form ofreplies, advice, questions, | | | | Well, there you have it. |
| etc. | | | | Plug my top 5 tips into your list building strategy, |
| Allowing them to participate will greatly increase | | | | and I'm sure you'll be happywith the results. |
| the level of interest,not only in regards to the one | | | | To your success! |
| providing the feedback, but of those thatare | | | | Mike Merz |
| reading it, as well. | | | | Internet Marketing For Newbies |
| Providing the ability to include a link in their | | | | P.S. |
| response will aid in increasingthe level of | | | | For more great tips on building a big, responsive |
| interaction. | | | | list, I recommend Paul Myers' |
| You may choose to involve them in other ways, | | | | Amazing List Machine < >. |
| such as group chats,forums, polls, etc. | | | | Mr. Myers' is VERY highly respected in the field of |
| 5) Maintain a clean list. | | | | Online publishing, and this ishis best work to date ... |
| If you do not have the ability to bulk remove | | | | do check it out. |
| repetitive soft and hardbounces, it is very | | | | Feel free to distribute this article, as long as it, and |
| important that you stay on top of eliminating | | | | the following resource box,remains intact. |
| themmanually. | | | | You may also change the above affiliate links to |
| This should be done for 2 major reasons ... | | | | your own. |
| A) If your mailing does not reach it's desired | | | | If you are not an affiliate of the aforementioned |
| destination, it will not doyou any good, nor it's | | | | recommended resources, followeach link and click |
| intended recipient. | | | | on the clearly defined affiliate sign up links. |
| If you have the ability to auto send an | | | | Mike Merz is a well known Internet Marketing |
| unsubscribe response (HIGHLYrecommended), | | | | consultantspecializing in Online newbie start up |
| include the invitation to re subscribe using a new | | | | campaigns. |