| Life is constantly changing. Once in a while there | | | | I bet you do. If you own a website, are an |
| are major shifts happening in our personal lives, in | | | | internet marketer or even have a brick and |
| business and ourenvironments. After 12 months | | | | mortar business you are certainly wellaquainted |
| of intense research Rich Schefren has come up | | | | with the need to advertise your products or |
| with a new doctrine called | | | | opportunities. There are many carbon copies out |
| The Attention Age (Part I) | | | | there and maybe a fewindividuals who succeed to |
| He is referring to a major change in the | | | | brand their company name because they thought |
| marketplace and on the internet which will have | | | | of something original, something unique and also |
| great effects on how to be successfulin business | | | | had the ability to present it as such. But what are |
| now and in the near future. Everybody who | | | | the attention leveraging skills? |
| knows Rich can tell that he is one of the most | | | | 1. setting priorities |
| outstanding business coaches and entrepreneurs | | | | 2. short term goals |
| available with a long list of people he has helped to | | | | 3. how to deal with information |
| create a successful business within a few months. | | | | 4. processing information (multitasking) |
| Some well known internet gurus out there today | | | | 5. decision making |
| have been asking for his advice. What I like about | | | | 6. providing value |
| Rich is his professionality, his clear cut mind | | | | 7. being in front of my customers |
| penetrating like an arrow, his creativity and his | | | | In times of information overload business owners |
| utter commitment to helping people change their | | | | need to prioritize their actions and campaigns. |
| lives to the better. | | | | They have to watch the progress of their |
| This is one of the reasons I´m writing about | | | | company by looking at the big picture. Rich talks |
| his new doctrine "The Attention Age". A few | | | | about setting priorities in his "Online |
| days ago you might have takenthe chance to | | | | Manifesto",downloaded by thousands of business |
| listen to an interview with Rich Schefren who | | | | owners, on his website strategic |
| answered questions and laid out his new vision of | | | | When you are not clear about what comes first |
| internet marketing for Jay Abraham. | | | | and is most important for your company´s |
| Major Shift In Online Marketing | | | | progress, you can easily get distracted by all |
| After 12 months of intense research Rich | | | | sorts of irrelevant information. |
| Schefren points out that a general change is | | | | The big picture in mind you should always have |
| taking place in online marketing. | | | | some short term goals also to keep yourself |
| As someone who likes to be ahead of the crowd | | | | motivated and track your progress. The ability to |
| he even makes predictions about what is going to | | | | deal with lots of information separates the |
| happen in online marketing in the near future. | | | | successful entrepreneur from the opportunity |
| The Attention Age refers to a new era of how | | | | seeker. |
| to deal with information. Everybody who has been | | | | Today´s internet marketer has to develop |
| out in the internet is awareof the fact that we | | | | the skills of distinguishing between important and |
| are overwhelmed with information. We receive | | | | unimportant information. |
| offers, advertisements daily in our mailboxes, | | | | The emphasis lies on the word "now". Which |
| there arenewspapers, magazines, tons of articles, | | | | information has some kind of value for my |
| forums, other media about almost everything a | | | | company now, not next week or in the future. |
| human brain can come up with. | | | | You have to practice to scan much information |
| On the other hand everyone of us is fully | | | | for useful content in a short period of time. |
| engaged doing his job, spending time with his | | | | The next step is to decide if the information has |
| family, friends, hobbies and having little or no | | | | value for your business. Integration and processing |
| spare time left. What is it you choose to do with | | | | of information is becoming one of the most |
| this little time you might have left? Are you | | | | challenging tasks in having an internet business |
| reading your junk mail or exploring the internet | | | | today. |
| for some decent business opportunity? | | | | Developing and promoting your own product |
| Presumably not. | | | | always keep in mind that it must provide value to |
| Would you agree with me that the following | | | | the customer. Brandingyour company or name in |
| statements are true? | | | | a unique way is a must in order to attract the |
| 1. Most of the people doing business on the | | | | right visitors, customers or clients. |
| internet have problems with information overload. | | | | Provoking attention and continuously being in front |
| 2. Today time has been very valuable and | | | | of your customers are two of the most |
| squarce. Too many people have too little time. | | | | important skills an internet marketer today should |
| 3. Getting attention of potential customers is | | | | concentrate on. The capacity of processing |
| inevitable for making profits. | | | | information and getting the attention of potential |
| 4. It has become much more difficult to get the | | | | customers is directly related to success or failure |
| attention of potential customers/members in the | | | | in your business. |
| times of information overload. | | | | |