| When it comes to buying mortgage leads, there | | | | continued to keep all of my options open. |
| are many good companies out there for you to | | | | The other type of lead I decided to take a shot |
| research, and many avenues to travel down | | | | at was the live transfer lead. I believed this to be |
| when considering which lead type will work best | | | | a wonderful concept, and a very efficient way of |
| for you. | | | | obtaining leads and increasing my applications. |
| While working as a loan officer, I dealt with my | | | | I basically sat at my desk and waited for the lead |
| fair share of mortgage lead companies. Along the | | | | company to transfer customers to me by way |
| way, I bought my leads in bulk, I bought them | | | | of the telephone. Sometimes this worked and |
| fresh, and I bought them with a live transfer. | | | | sometimes it didnt. The problem was, there was |
| Researching lead companies is an important | | | | no guarantee that I was going to answer the |
| aspect when deciding to invest in one, but lets be | | | | phone. I worked in an office with ten other loan |
| honest with each other, we really dont know | | | | officers, if I stepped away from my desk, they |
| what we are getting until we begin to purchase | | | | would end up in my voice mailbox, or if the phone |
| them. | | | | went unanswered, the potential customer would |
| When I would purchase my leads in bulk, I would | | | | hang up. |
| take $100.00 of my hard earned money, find | | | | It is pointless to go into further detail, I think you |
| what I believed to be the best cherry-picking site | | | | get the picture, the live transfer at times could be |
| out there, and by about fifty leads at $2.00 each. | | | | a mess. Again, I felt as though I was working |
| Now I know that you get what you pay for, and | | | | harder and not smarter. |
| my goal was to close two at the most, and at | | | | Before investing with mortgage lead companies, |
| the very least, one. Over the years this approach | | | | make sure you do your home work thoroughly. |
| would occasionally pay off, but I had the feeling | | | | Read the companies terms of service, find out |
| of working harder, and not smarter. | | | | what their return policy is, call and speak with a |
| The next approach I took a shot at was the | | | | representative, ask about a free trial. Does it |
| purchase of real time leads, or fresh leads. I | | | | consist of a free lead or some type of credit |
| would take that same hard earned $100.00 and | | | | toward your first deposit? If they are confident in |
| receive approximately three to five fresh leads | | | | the quality of their leads, than they should not |
| consisting of purchase leads and refinance. | | | | have a problem accommodating you. |
| These leads I did not cherry pick, I would set up | | | | I have had, and know loan officers who have had |
| a filter before hand. The filter would be specific to | | | | success with all of the above mentioned lead type |
| state, type of loan, credit, ltv, loan amount. Etc. | | | | scenarios. Some may work for you and some |
| When a lead came in and matched my filter, it | | | | may not. But remember, if you find yourself |
| would be stream lined directly to my e-mail | | | | working too hard to make the lead work for you, |
| account, and it would be roughly ten minutes old. I | | | | consider a different type of lead! |
| had a lot of success with these leads, but | | | | |