| The first thing we do when we come back from | | | | costumer's name, address and a personalized |
| work, right after parking the car and just before | | | | message that directs every individual consumer in |
| saying "honey, I'm home!" is visiting our mailbox. | | | | a different way. Response rates proved that |
| Although emails are a major part of our daily | | | | when consumers receive a letter directed to |
| communication habits, the good old mailbox did | | | | them personally, with a private name and address |
| not loose its glory. The mailman visits our homes | | | | (and preferably a real postage stamp) they are |
| six days a week and we have fun checking our | | | | most likely to open it and give it a closer look. |
| mail on a daily basis. | | | | But you can do more with VDP. Let's say you run |
| Our email box has an automatic spam filter. It | | | | a retail business and you're selling anything from |
| sorts our mail, deciding which emails are legitimate | | | | pet supplies to electronics. Implementing Variable |
| and which ones are just a waste of our time. But | | | | Data Printing into your business enables you to |
| when we check our home mailbox, we function | | | | send information about your new HDTV products |
| as the spam filter. Some letters are opened on | | | | to one customer and inform another customer |
| the spot. Some are taken into our homes and | | | | about your dog-food blow-out mega sale. These |
| stay on the kitchen counter for a couple of days. | | | | strategies will dramatically increase the response |
| And some letters go straight to the recycling bin. | | | | rates and ROI of your campaigns while eliminating |
| As a Direct Marketer, you want to make sure | | | | costly versioning expenses that in-line presses |
| that your promotional mail goes to the right hands | | | | demand. |
| and not only that - you want to know that your | | | | The printing industry is working full-throttle in |
| target audience opens your mail and takes action. | | | | order to make Variable Data Printing as accessible |
| So how can you create a message that will not | | | | as possible. Printing powerhouses now integrate |
| be disregarded? | | | | VDP through the installation of advanced inkjet |
| One of the most promising techniques in securing | | | | heads that deliver a higher level of personalization |
| response is called Variable Data Printing or VDP. | | | | while maintaining the same printing quality as |
| Basically, VDP is your regular direct mail offers, | | | | always. With the power and innovation of digital |
| flyers or bill inserts, but with a personal twist. | | | | printers and software development, it's easier |
| VDP let's your company continue its Direct Mail | | | | than ever to manipulate images and data in mass |
| printing while adding variable factors such as your | | | | printing and to create a successful campaign. |