| As from the 1st of July there is a new opt-in | | | | - The costumer must have the possibility to deny |
| legislation regarding B2B communication. | | | | this type of communication when becoming a |
| Gone are the days that companies could approach | | | | new client |
| each other via generic email addresses (e.g. info@) | | | | - A free unsubscribe link has to be provided and |
| to promote product or services. | | | | respected |
| From now on electronic B2B communication will | | | | Not only email! |
| have the same restrictions as B2C communication. | | | | This new legislation does not only regulate email |
| In short | | | | marketing, but all electronic communication. |
| - Explicit consent is needed before sending a | | | | So also SMS/MMS marketing and fax are bound |
| commercial email to a company | | | | to the same rules. |
| - Even for existing databases you will need this | | | | The paradox |
| consent (opt-inning your old databases) | | | | While electronic communication is very well |
| - Your company's identity must be very clear on | | | | regulated, as it should be, print communication is |
| each communication | | | | not. So basically, there is no problem of you want |
| - A free unsubscribe link has to be provided and | | | | to send people personal addressed post by |
| respected | | | | regular postal mail! |
| The exception | | | | Is it just me or is there something wrong in this |
| You don't need explicit consent when mailing to | | | | world? Every day when opening my (postal) |
| clients, but: | | | | mailbox I have to throw away tons of papers |
| - The communication has to be related to the | | | | and nobody cares. |
| bought product or service | | | | |