| The largest online bookstore spearheading the | | | | have to act fast. Stock-outs especially during |
| resurgence of ebooks with its own kingpin ebook | | | | peak seasons are nothing new with the Amazon |
| reader, isn't that the perfect union? That was the | | | | Kindle. For back-to-back Christmases, they sold |
| original Kindle which took the world of reading by | | | | out long before the holiday proper. Quoted |
| storm and we generally agreed that that was the | | | | delivery lead time continues to be volatile due to |
| peak of perfection. But no, not quite, we now | | | | all the rage that it is now. EBay may be an |
| have the Kindle plus-plus. Yes, the Amazon Kindle | | | | alternative marketplace for the red hot e reader |
| 2 has arrived, looking better and bringing more. | | | | but price premium may be needed to circumvent |
| As with most things modern, reading is inevitably | | | | the crunch. |
| trending towards being e-based. It starts with the | | | | Analysts estimate that the original Kindle sold in |
| shopping, ordering and then receiving | | | | excess of half a million units. Going by the current |
| (downloading) of the books. All this is accomplished | | | | rate, the Kindle 2 is poised to sell lots more. That |
| in one go online in a matter of minutes. Even the | | | | means it's not only good for readers, it's great for |
| reading proper is hi-tech. It is reading made easy | | | | the environment. Kindle Electronic Book Reader |
| by technology and if it could 'change Oprah's life', it | | | | can substitute the need for books so the Kindle 2 |
| will change yours too. | | | | can save quite a few trees from being turned |
| There are several brands of electronic book | | | | into paper for them. Yes, the Kindle 2 is green. |
| readers to choose from in the market. Having | | | | Kindle ebooks save money too. Savvy readers |
| that said, don't bother to look beyond the top of | | | | would realize that Amazon subsidizes its Kindle |
| the pack as many of the rest are still in beta. By | | | | book sales and provides free sampling of e-books |
| far the two most proven brands are the Amazon | | | | so you are never mistaken about buying a book. |
| Kindle and Sony PRS. Both have generated | | | | That may be string attached to sell its electronic |
| running series and are already into their latter | | | | book reader but the bottom line makes sense at |
| models. The consensus though, is Amazon with its | | | | the end of the day. Even for occasional readers, |
| Kindle 2 is fast drawing away from competition | | | | this should be a no-brainer. That's on top of all the |
| with Sony's flagship PRS - 700 a distant second. | | | | other good stuff it brings. |
| To get hold of the Amazon eBook Reader, you | | | | |