| You’ve probably heard it said a thousand | | | | your subscribers. You do this by sending them |
| times, “the key is in having a good list”. A | | | | plenty of free stuff and good, high quality |
| good list will bring you more traffic and increase | | | | information. By doing this, your subscribers will |
| your income significantly. But unfortunately, many | | | | open and read your mails. |
| people do not know how to build a list. And others | | | | |
| wonder whether it is actually possible in | | | | Occasionally, send out emails that talk about the |
| today’s Cann-Spam environment. Well, it IS | | | | benefits of products that you are promoting. But |
| possible and you don’t need to resort to | | | | never use hard sell tactics as this will only turn |
| tricks, schemes, or scams. It’s all about doing | | | | people off people and increase the number of |
| your homework and consistently following the | | | | people who unsubscribe. Use an easy soft sell |
| basics, over and over again. | | | | approach when recommending products. Word |
| | | | | your email like you would if you were talking to a |
| Before starting any online venture, especially one | | | | trusted friend. |
| with an email marketing program, you must set | | | | |
| clear, realistic goals. Failure to have a precise | | | | Another problem in getting your emails to your |
| realistic objective is a frequent cause of online | | | | subscribers is the sophistication of spam filters. |
| failure. Some people think that they can put up a | | | | Certain words found in the subject line and body |
| website and then just sit back and make tons of | | | | of your email will cause these filters to reject |
| money. When it doesn’t happen, they get | | | | your message and place in a junk file. These |
| discouraged and quit. Make sure your goals are | | | | emails will never even be seen by your |
| realistic. | | | | subscribers. To get around these filters, you can |
| | | | | use software to eliminate or mask these trigger |
| To build a good responsive list, you have to | | | | words. So get working on that list, and make |
| develop a long lasting, healthy relationship with | | | | some money! |