| In recent years | | | | month to get settled before the payment and |
| States United States | | | | remittance cycle is relatively long. However, with |
| , Suning chain giant in a market constantly | | | | the current B2C web site is still in the growth |
| conquering a city, and the accompanying use of | | | | stage of cooperation, we can "spot cash", the |
| the right to speak on the household electrical | | | | shortest period of payment, to ensure that there |
| appliance enterprises keep the prices down, | | | | is no loss but gain. And cooperation with the B2C |
| accepting slotting allowance, etc., late payment, | | | | site, do not pay slotting allowance, |
| made at one time manufacturers intensify | | | | Advertisement |
| contradictions. Face of growing giant home | | | | Promotional costs, decoration, "exactions" and |
| appliance chain a strong position, "do not hang on | | | | therefore, cooperation between manufacturers |
| a tree," as all the major suppliers of household | | | | and B2C website marketing margin is significantly |
| appliances household appliances major chain | | | | higher than GOME, Suning high. |
| channel potential attitude, "channel diversity" has | | | | Everything seems to indicate Gome and Suning |
| become a home appliance supplier | | | | have the right to speak has a strong position to |
| Sell | | | | be subversive, the traditional channels of the |
| Strategy. With the maturity of the domestic | | | | golden age of home appliances has been in the |
| online shopping market, and development of | | | | past, and now the turn of home appliances and |
| home appliances online sales seems to be the | | | | power suppliers buy B2C website Joining play to a |
| appliance maker's new channel out of difficulties. | | | | return to earth-shaking performance. |
| However, a home appliance supplier in this | | | | ... ... |
| emerging channel network share, while sales of | | | | Unfortunately, the above and more to stay in the |
| home appliance chain enterprises with the dialogue, | | | | home network to share good prospects for the |
| the country can really be afraid of the United | | | | development of the theoretical context. Reality, |
| States, Suning it? Get underway. | | | | Gome and Suning have the advantage of still can |
| Rapid rise in home sales, purchased power | | | | not shake. |
| suppliers higher profit margins | | | | Advantage of home appliance chain channels |
| Emoticons: the rapid growth of purchasing power | | | | Now, in one or two cities the minds of consumers |
| at home, falling behind can catch up a traditional | | | | has basically been formed "to buy household |
| channels | | | | appliances, to state the United States (Su Ning, |
| Click here to view all news photos | | | | etc.)" concept. Channels linked to a strong position |
| Guotai Junan's latest report, the current national | | | | and brand influence, the greatest good for |
| household appliances online shop has more than | | | | consumers is the price advantage. In recent |
| 1000, 2008, sales of home purchasing power of | | | | years, home appliances prices continued to fall, |
| about 200 billion, is expected to exceed 40 billion | | | | the channel contributed. Consumers to purchase |
| this year. Home with the sales growth is | | | | appliances which seeks profit inherent |
| transmitted from the "rocket" speed, the home | | | | psychological, chain giant's voice through its own |
| appliance chain Gome, Suning these words against | | | | position to win for the consumer products more |
| predators. Home network share the cost of rent | | | | affordable, it is obvious to all. Moreover, the chain |
| there is no physical store chain, human resources, | | | | of professional sales and after-sales giant |
| publicity and logistics costs are relatively low, the | | | | Service |
| final products of these B2C sites than the retail | | | | Also for purchase of consumer science, it |
| price of Gome and Suning low of 10% -15%. The | | | | provides the protection. Unlike other consumer |
| industry was that the low cost, interactive | | | | goods, home appliances, high requirements of the |
| features of the network can direct marketing, will | | | | service, consumers in the process of dialogue with |
| become increasingly meager profits, the more | | | | the manufacturers generally have a weak position, |
| discerning consumer appliance industry, "the third | | | | while the channel business in a relatively impartial |
| sales channel." | | | | third-party stance. Moreover, there is a chain of |
| Cooperation with the B2C site, appliance suppliers | | | | giant its own independent service initiatives and |
| to get the maximum two advantages are: cash | | | | service system, such as Gome's "sincerity for a |
| cash, no pay "exorbitant taxes and levies." With | | | | long time security services", on the interests of |
| Gome, Suning cooperation, appliance vendors are | | | | the consumer provided a double protection. |
| usually shipped to the store first, after about a | | | | |