| More and more mortgage originators are now | | | | mortgage marketing experience, no knowledge of |
| turning to email mortgage marketing to keep | | | | email software and no idea what to promote, the |
| sales rolling in. While an increasing number of | | | | very thought of email marketing can seem |
| people say they rarely surf the Net, the vast | | | | intimidating. |
| majority check their email inbox every day. | | | | What clients prefer to know is that they are |
| Marketing with email is the most lucrative way to | | | | doing business with an indusrty expert. Make |
| influence prospects and keep clients informed and | | | | clients aware of your mortgage acumen, |
| happy. It is also extremely inexpensive. Where | | | | presence, and commitment. Practice consistency |
| you might have mailed out mortgage post cards | | | | with email being your tool of choice. It’s |
| every month, you can now email a newsletter | | | | your greatest marketing weapon. |
| every week for a fraction of the cost. | | | | However, unless you're testing and tracking your |
| Increasingly, mortgage originators need to | | | | performance, you may be losing time and money. |
| embrace email mortgage marketing in a big way | | | | You can dramatically improve your new clients |
| in order to stay competitive. Those who formerly | | | | simply by taking the time to test and track your |
| used a service to send out their newsletters, loan | | | | messages – something a good email |
| programs, and rate updates are now doing all the | | | | {software|solution|program} can do for you. |
| emailing themselves using email software | | | | Not only will it help you to determine what's |
| specifically designed for mortgage originators. This | | | | working and what's not, but it will also enable you |
| new software is powerful yet easy to use and | | | | to focus your efforts on producing more sales. |
| allows any loan officer to handle their own email | | | | If you have a website, that’s great, but |
| marketing that previously required expensive | | | | without an effective email mortgage marketing |
| professional help. | | | | campaign your efforts will be anemic. So how do |
| In particular, one email program called Magnetic | | | | you get started with email marketing? The best |
| Email, automates the prospecting process so you | | | | method is to begin your own client list and target |
| can find real estate agents faster. It's a | | | | real estate agents. |
| one-of-a-kind email solution that helps you connect | | | | Email mortgage marketing has arrived, but are |
| with more real estate agents so you can stop | | | | you using it? Good email marketing software can |
| getting rejected. You can even purchase a bulk | | | | speed up your business in half the time and |
| list of real estate email addresses from a | | | | create less work if you will utilize it. Today, email |
| preferred vendor and reach thousands of real | | | | mortgage marketing has become so simple, it's no |
| estate agents with the click of a mouse. | | | | longer an acceptable excuse to say you don't do |
| Where do you start? If you have no email | | | | it. |