| Multi level marketing is a type of network | | | | proportionate to the sales volume they bring in. |
| marketing whereby the business recruits | | | | The initial MLM leads are mostly family members, |
| independent distributors of its products. The | | | | friends and relatives. Once they have been |
| independent distributors are referred to as MLM | | | | exhausted the business owner looks for new |
| leads because they have shown interest in the | | | | leads to join the network. This process is referred |
| business opportunity and bring in more business | | | | to as MLM generation. MLM generation requires |
| by marketing products to their tiers. In network | | | | patient and determination for success to be |
| marketing, independent business distributors | | | | realized. The business owner seeks information |
| engage in the main activity of promoting a | | | | about new prospects, and then uses standard |
| product or service and are rewarded payment | | | | direct marketing tools to establish contact. |