| The Wallet Mailer is a really interesting new | | | | include a discount coupon for each. |
| attention-getting direct mail tool available Excellent | | | | Contests and giveaways are other direct mail |
| for small business use, it is the size of a man's | | | | ideas. For example, a customer might 'return' a |
| folding wallet that has pockets for imprints and | | | | wallet to a salesman for a certain reward, a |
| accepts inserts similar to credit cards, business | | | | chance to buy a product at a larger than normal |
| cards and money just like a real wallet. When | | | | discount. A contest could involve matching a 7-12 |
| loaded with four sheets the size of a dollar bill, or | | | | digit number that would appear as the driver's |
| a single 8.5 x 11 sheet with a coupon, mailing | | | | license number inside the wallet. |
| requires only a single first-class stamp. The Wallet | | | | Another idea is to give a genuine leather wallet to |
| Mailer is the size of a postcard when folded and | | | | the first thirty people who return their Wallet |
| ready to mail. | | | | Mailer to the bank that sent it out. Along with the |
| The wallet mailer lends itself to marketing pitches | | | | leather wallet a savings bond will be given to the |
| and direct mail ideas which involve concepts like | | | | first ten people who opened an account with the |
| saving money or a tag line like "keep more of | | | | bank. |
| your green, just come in and be seen." It is a little | | | | You might also choose to add more coupons and |
| bit more interesting for the recipient to open than | | | | offers from multiple businesses. Place Wallet |
| another number 9 envelope. It could also serve as | | | | Mailers conspicuously, as though they were real |
| a hand-out item at trade shows, conventions. | | | | lost wallets. Those who find them will be drawn to |
| The direct mail ideas using the wallet mailer include: | | | | the sponsoring businesses once they see what is |
| sending 4 to 8 business cards to satisfied | | | | inside. As an example: a property management |
| customers. They could be encouraged to | | | | company that owns both a mall and several |
| recommend the small business to their business | | | | outlying businesses. Each could place Wallet Mailers |
| contacts passing on the spare business cards | | | | for the others' business on its premises. |
| when they do so. This type of mailing could also | | | | |