| Many people are disillusioned with the "build it and | | | | life-time warranty against the recurrence of |
| they'll come" theory where you painstakingly build | | | | termites. A LIFE TIME WARRANTY - against |
| a website (either yourself or hire someone). Get it | | | | termites? In Florida, that's unheard of! He even |
| done, see your name in lights and don't bother to | | | | has photographs of refund checks in his sales |
| follow thru with a marketing plan. Tsk. Tsk.Or | | | | letter to prove it. To most that seems like an |
| worse yet; you're led to believe if you participate | | | | incredible gamble, BUT he's the best in the |
| in search-engine, or pay-per-click hocus-pocus | | | | business and rarely has had to issue refunds. The |
| that's all you'll ever need to do. Period. WRONG! If | | | | increased revenue has far outweighed the |
| you don't know what you're doing, you could end | | | | risk.Daniel opened a specialty retail shop on Main |
| up farting around with your time and hard earned | | | | Street. His business is the classic "brick and click" |
| money!The #1 marketing secret to online success | | | | meaning he markets just as aggressively online as |
| is to combine offline marketing techniques with | | | | he does offline. The other day I noticed one of |
| your website.In today's world of solo-professionals | | | | his billboards along the highway. It gave his |
| and entrepreneurs many are combining Hi-tech | | | | business location, a small blurb about lowest prices |
| and Hi-touch techniques by finding new ways to | | | | and "Get a free yadda-yadda at our website " |
| reach out and touch someone with outrageous | | | | Needless to say, Daniel is building his customer |
| success.Does that make sense?Here are a few | | | | mailing list and getting tons of traffic, both online |
| examples:A Marketing coach has combined email | | | | and in his store. Once he has you on his mailing |
| and traditional snail mail to increase customer | | | | list, he can reach out and touch you forever, |
| loyalty and boost sales. She emails a weekly ezine | | | | promoting his products, services, special events, |
| to her list of 9,000 subscribers, where she | | | | sales, etc...Each of these folks has demonstrated |
| promotes 2 of her own teleclasses a month. To | | | | that with combined aggressive marketing, you can |
| everyone who signs up for the teleclass she | | | | achieve remarkable success. So don't think for a |
| offers a free mp3 downloadable recording after | | | | second that your ho-hum brick and mortar or |
| the call, AND she sends via regular postal mail an | | | | website can ever stop marketing. Experts say a |
| audio CD to your home. Nice added touch, eh? | | | | very large percentage of your time should be |
| Certainly adds value to her services.An | | | | spent marketing.Now it's YOUR turn! How can you |
| extraordinary Mortgage broker goes way above | | | | think beyond the box in terms of marketing? |
| and beyond customer service; so much so that | | | | Online? Offline? Simple adjustments can make all |
| he has raving fans! His secret? Keeping the | | | | the difference in the world. Take time to review |
| customer in the loop by sending small gifts with | | | | your marketing materials, you'll be glad you |
| "status updates" throughout each step of their | | | | did!Copyright 2006 Donna PayneDonna Payne Is |
| loan process. His customers are simply blown | | | | the Chief Marketing Goddess of Payne Publishing |
| away because they feel appreciated and cared | | | | & Dan Kennedy Discounts, a resource for Direct |
| for.Another small business owner offers such an | | | | response marketing, direct mail and web |
| outlandish guarantee you simply can't say no. His | | | | marketing information for any size business and |
| pest control company offers a transferable, | | | | entrepreneurs by millionaire maker, Dan Kennedy. |