| How to Boost Your Affiliate Earnings in 3 Easy | | | | CPA networkthat I belong to if this campaign was |
| Steps | | | | still going to be aroundwhen I published my article. |
| (c) 2003 Pencil Dude | | | | He replied back and said, "Yes, butno-one likes |
| Often the difference between affiliates who drive | | | | that offer, why don't you try advertising this |
| traffic andsales to their affiliate programs' sites | | | | othersoftware instead". |
| depends on little thingsthat they do month after | | | | As a result, instead of advertising an offer that |
| month. I know this is the case for me. | | | | probably wouldhave flopped, I ended up selling |
| Here's what we do. | | | | several pieces of software thatweek and got |
| 1. You Have To Do Something - Anything. | | | | myself a nice check in the mail. |
| I was on the phone with an affiliate manager for | | | | 3. Spread The Word. |
| one of the large | | | | Get an ad into your own e-zine, rotate that ad |
| Internet Marketing courses and during that | | | | for a few issuesand see how it does, and then |
| conversation he toldme an interesting thing or | | | | when you've got a winningresponsive ad, try |
| two. He told me that they get a lot ofe-mails and | | | | some other e-zines that would be a good |
| phone calls from affiliates wondering why | | | | matchfor the product that you're advertising. |
| theyhaven't made any money from their | | | | Here's the one that really works well for me. |
| program. | | | | Send out a solomailing to your opt-in ezine list. |
| Every single person that has asked that question | | | | There are two key elements as to why this |
| all had the sameproblem. They hadn't bothered to | | | | works so well. Ifyou've been building a good |
| do anything at all. These peoplehadn't even | | | | subscriber list, they're moreinclined to listen to |
| bothered to put up a banner that was | | | | what you have to say than some strangerthat |
| readilyavailable on their websites, let alone do any | | | | they run across somewhere on the web. For me |
| of the better waysof promoting a program. | | | | there is anadditional factor here. My list tends to |
| You have to do something. Start with the easy | | | | be more receptive tosolo ads because I don't |
| stuff. If youraffiliate program gives you banners | | | | send them a lot of solo mailings in thefirst place. |
| or text ads to put on yoursite, use them. Put | | | | So, they're less inclined to say "Oh no not |
| them up immediately. There - you've justtaken | | | | anotherone - Delete!" |
| your first positive action towards making some | | | | The second reason, and this is perhaps the more |
| money fromyour affiliate program. | | | | important one - |
| 2. Keep In Contact With Your Affiliate Manager: | | | | I personalize it. This doesn't mean that I address |
| Hopefully your affiliate program keeps you up to | | | | everyone bytheir name, (although that would |
| date by way of aregular newsletter or some sort | | | | really helpful but my listserver is kind of behind |
| of affiliate update. However,regardless of whether | | | | the times :-) ). What I mean, is thatthe e-mail |
| they do or not it's important to keep incontact | | | | reads less of an ad and is more conversational |
| with your affiliate manager yourself. | | | | intone. "Advertorial" is the correct term for this |
| Send them an e-mail and introduce yourself, tell | | | | type of an ad Ibelieve. |
| them what youare doing in the way of promotion | | | | It comes off far more believable than most of |
| for their program. If they sellmore than one | | | | the ads out there. |
| product or service, find out what product is | | | | Instead of pushing against a brick wall and saying |
| doingreally well currently. Ask them what types of | | | | "Here's a biglong ad - read it and buy what I'm |
| creative areworking best for that product. Is it a | | | | flogging", I'm dropping in fora friendly chat with a |
| particular classified ad, | | | | neat suggestion or answer to your problem,want, |
| HTML e-mail ad, banner, pop-up? | | | | or need. It works great! |
| There are numerous instances where this really | | | | There you have it - Three easy steps to help |
| worked well forme. Let me share one with you. | | | | boost your affiliateearnings. Implement them and |
| I was writing an article about word-processing for | | | | you'll be on the road to seeingbetter results. |
| a recentissue of my ezine and I was thinking of | | | | = = = = = = = = = = = = = = = = = = = = = |
| using an ad for a certainpiece of software (which | | | | Pencil Dude aka Robin Forbes is the Proud |
| was a cost per action campaign), in mytop ad | | | | Publisher of Pencil |
| spot. So, I asked my affiliate manager of the | | | | Dude's Picks and is on the road toaffiliate success. |