| How many times have you subscribed to a new | | | | not for the benefit of your current subscribers, |
| ezine, and then | | | | though most |
| when the first issue of the ezine arrived, you | | | | of them will appreciate your making it available to |
| were scratching | | | | them. The |
| your head as to how your email address ended | | | | best reason to implement the *Best Of* |
| up on the list? | | | | autoresponder is for |
| Our lives are often so tedious that little details | | | | your new subscribers!When someone subscribes |
| often slip | | | | to your ezine, they will receive their |
| right from our memory.The point is this. If it | | | | *Welcome to My Ezine* notice. As they are |
| happens to you, you can rest assured | | | | reading the *Welcome* |
| that others have the same experience as | | | | message, their enthusiasm is bubbling over. |
| well.Sometimes when this happens to us, we just | | | | Waiting for that |
| unsubscribe from the | | | | first issue will be tough unless there is an |
| list after that first issue. We cannot remember | | | | invitation to |
| what compelled | | | | receive their first issue NOW.In your *Welcome* |
| us to subscribe in the first place, and the first | | | | message, you should let them know that if |
| issue of the | | | | they would like to get started right away reading |
| ezine does little to rekindle our initial enthusiasm | | | | your ezine, |
| for the | | | | then they should send a blank email to your |
| ezine.As publishers, autoresponders can serve us | | | | autoresponder |
| well. When used | | | | address for the *Best Of* issue.New subscribers |
| correctly, autoresponders can strike while the | | | | will gorge themselves on your *Best Of* issue, |
| iron is hot, | | | | and they will remember your ezine when the |
| cementing the subscription for the new | | | | first new issue |
| subscriber.If your ezine has been around for a | | | | arrives in their mailbox. If the *Best Of* issue |
| while, or only for a | | | | was precisely |
| few issues, seriously consider taking the time to | | | | what they were looking for, you can rest |
| compile | | | | assured that they will |
| a *Best Of* issue.Be certain to list subscription | | | | eagerly open each subsequent issue of your |
| instructions near the top of | | | | ezine, with delight |
| your *Best Of* issue, and also ask people to | | | | in their hearts.If you do not have the ability to |
| forward it to | | | | set up autoresponders on your |
| their friends.Your *Best Of* issue should be | | | | own domain, one company that offers a free |
| placed into an autoresponder | | | | autoresponder service |
| email address, and then given away at every | | | | is: you take the time now to implement the |
| opportunity. The | | | | *Best Of* |
| moment the issue is ready, you can notify your | | | | autoresponder, the rewards will most certainly be |
| subscribers of | | | | long-lasting. |
| the existence of the issue. In the ezine | | | | Remember, the best time to get a new |
| information area of | | | | subscriber to fall in love |
| each issue, you can also remind subscribers that | | | | with your ezine is when their interest is the |
| the *Best Of* | | | | highest --- at |
| is available at such-and-such email address. | | | | the very moment they subscribe to your |
| Ironically, some | | | | ezine.Copyright Bill Platt - All Rights Reserved. |
| of your subscribers will download your *Best Of* | | | | Reprints allowed with article and resource box |
| several times.The most important reason for | | | | unedited. If you post this article on a website, you |
| building the *Best Of* issue is | | | | must set the links up as hyperlinks. |