| When I got into this business, something was | | | | some health insurance (or trying) when what they |
| clear to me right from the beginning. | | | | came for was lugnuts for a classic MG. |
| E-mail was a major portion of how alot of this | | | | Just an example, but that is how UNTARGETED |
| business gets done. | | | | some of the e-mails that come into MY inbox are |
| As I progressed, researched here, researched | | | | sometimes. |
| there, another thing became painfully clear. | | | | Target the ads to the traffic that wants to |
| Not everyone that I was recieving e-mail from, | | | | know about it. This is why auto-responders are |
| knew even half of what they should in running | | | | capable of more than one account. |
| a decent newsletter. Let alone a half ways | | | | One never knows, of course, if someone might |
| decent e-mail campaign. | | | | be interested in something else. This is why a test |
| What do you mean, that not everyone knew | | | | ad for free |
| even half of what running a decent newsletter | | | | (and viral) information is offered, at some point |
| was | | | | later. |
| about? Well, where exactly do I start? For | | | | On to another subject. Frequency. |
| starters, let us go with content. | | | | What is the point in sending me something more |
| Most operators of these so-called newsletters | | | | than once a day? What, my e-mail provider or |
| are doing nothing but repeatedly hitting their | | | | pop3 account |
| "prospects" with ad after ad after ad after ad, | | | | gonna delete it before I get a chance to read it? |
| once, twice, three, even four times per day. | | | | What's the deal?! Probably one of the most |
| | | | irritating things to do. Don't. |
| I don't know about YOU, personally, but as for | | | | Nothing is more irritating than recieving an e-mail, |
| MYSELF, I don't have time to go through that | | | | eight times a day, from the same person, on |
| sort | | | | eight different offers. |
| of e-mail. To ME, that sort of e-mail campaign, | | | | |
| OPTED IN or NOT is nothing more than spam. | | | | If you MUST send more than one and likely NON |
| Allow me to explain. | | | | targeted offer, do so in ONE e-mail. Period. |
| When I "opt-in", or as is often the case, DOUBLE | | | | Seperate the offers by articles. In other words, |
| opt-in, which is pretty much the standard these | | | | use a Top, Middle, Bottom sponsor ad spacing, |
| days, I am doing so for one purpose. I am doing | | | | be- tween articles, musings, funnies or what ever |
| so, so that I can gain a peice of information that | | | | you want in your e-mail. The more original, |
| person is offering, not so that I can be sold. See, | | | | creative, interesting or what have you, the better. |
| though, and I shall cover THIS later, MOST people | | | | So, to recap: |
| WANT to be sold, they also, don't appreciate a | | | | Content; Targeted narrowly to the nitch that |
| "Hard Sell" approach when what they are doing is | | | | was inquired about. To do this, seperate your |
| attempting to dig up quality information on a | | | | auto responder accounts by subdomain or |
| subject they have an interest in. | | | | however you need to do it. Just seperate them |
| At this point in the game, they are simply a | | | | by e-mail |
| "warm prospect". They are NOT a "hot" prospect. | | | | address assigned to each subject even. |
| They are not truly targeted for sales. They are | | | | There are some great features on many |
| simply attempting to glean more information, to | | | | different auto-responder systems, even free one |
| make an informed decision in whatever situation | | | | on the internet. |
| that they have found themselves in. | | | | Add Content. Don't just make every single e-mail |
| The problem with the content that I have found | | | | an ad. not simply an ad. You may advertise in |
| is that these marketers simply do not give the | | | | every e-mail, just don't make it nothing BUT an |
| oven time to pre-heat. They simply shove the | | | | ad. Personalize it and speak about something that |
| pizza in the oven and say "forget about it" "It'll | | | | is |
| cook." | | | | worth hearing, just like you would speak to a |
| W R O N G ! | | | | friend. DON'T come across like that AOL |
| What ends up happening is that their prospect | | | | commercial. |
| warms up, but rather warms up and comes out | | | | Drop the frequency. There is NO need to hit |
| half | | | | someone up more than once a day and REALLY |
| baked, a bit on the soggy side, not wanting to | | | | there is no point in hitting someone up more than |
| deal with that person again, or, they outright wind | | | | three times in a week. |
| up | | | | If they are not getting your e-mail, they are |
| so heated they are burned out on that individual | | | | simply either not interested, have you marked in |
| and REFUSE to deal with that person again. | | | | their non safelist or they have not yet had time |
| As a point of example, I don't know how many | | | | to open it. If they find more than three e-mails in |
| times that I get e-mails from places where I have | | | | their box after two days of not checking their |
| been | | | | e-mail, they may simply opt-out and you have |
| intrigued by great sales copy, and had an overall | | | | just lost a customer. |
| good experience up to the point of Opt-in and | | | | This does not apply, of course, to safelists as |
| then, | | | | they send e-mails out everyday. |
| rather than feed me more information first, | | | | Seperate the targeted Ads by Targeted Opt-In |
| warming me, fattening me up, wetting my | | | | responders. |
| appetite, the | | | | Seperate the Ads within the e-mail. Remember, |
| individual starts sending me completely | | | | ONLY one per day! Unless it is an emergency |
| untargeted and unwarranted e-mails advertising | | | | (such as you just came across something your |
| health pro- | | | | subscribers might be interested in and you want |
| grams automotive websites and other mlm's and | | | | to see if they will bite), but this is a tactic that |
| just...well...fishing for some sort of response. | | | | should be used MOST sparingly. |
| S T O P ! | | | | Please Folks... |
| This, is CLEARLY NOT the way to go about it! | | | | Stop the madness...Pay attention to what you |
| Now before you go getting irritated saying | | | | are doing and think about your customer first. |
| "damn, this guy yells alot", keep in mind, I capitilize | | | | What would YOU want... |
| | | | As a customer, from an e-mail e-zine or other |
| for emphasis. | | | | advertising source when you Opt-into their mail |
| I am not, by ANY means, mad at anyone. | | | | system? |
| However, I must say that when it comes down | | | | Do unto other as you would want them to do |
| to it, you are surely getting the idea that I have | | | | unto you. This is the ONE law this world lacks in. |
| experienced | | | | Let's bring it back to light. Thank You.Jamie |
| something that is irritating, to say the least. | | | | Davidson is a content publisher and Affiliate |
| In my personal experience, what ends up | | | | Marketer, writing for Tigers Den Marketing Group. |
| happening with these e-mails, is more often than | | | | He is also President and Cheif Executive Officer |
| not, they get | | | | for Tigers Den, bringing news, tips and |
| shuffled to the spam filter, no longer delivering | | | | techniques to those that will listen in the form of |
| the information the person is seeking. They get | | | | educational articles on marketing, direct sales and |
| file 86'd, trashed, what have you. | | | | how to |
| If you are interested in making a profit with | | | | build a business with low to ZERO overhead |
| affiliate marketing, I would suggest that you don't | | | | costs on the internet. Please visit |
| follow this particular methodology of getting to | | | | |
| your prospects, because it is hit and miss at best. | | | | for more information. |
| At worse, | | | | Brick & Mortar; 180 Calle Del Oaks Place. Del Rey |
| it's a complete miss. | | | | Oaks, Ca. 93940 |
| When someone wants to find info on a particular | | | | Phone; 831-394-2822 |
| subject, keep your e-mails to the point on that | | | | E- mailto:Shujin.The above article may be |
| subject. | | | | reproduced using printer, for private use, also as |
| Do NOT just fill their inbox willie nillie! I repeat, do | | | | content for your web-site so long as the |
| NOT just fill their inbox willie nillie! | | | | following conditions are met: |
| The reason behind this is that the traffic that | | | | 1. The resource box is to remain wholly intact |
| you get from your information that is targeted | | | | with all current contact information |
| TIGHTLY is the traffic that will be most profitable | | | | 2. The article remains completely un altered in |
| for you, and you, will be more profitable for your | | | | any form |
| targeted traffic, providing to that customer | | | | 3. You do not utilize this article in spam |
| EXACTLY what they are seeking, not selling them | | | | communications. |