| What is a safelist? | | | | anymore, especially because many people now |
| A safelist is a website that provides a way for | | | | use huge mailboxes that can automatically delete |
| people who join to send out ads and information | | | | all messages. In that way, people don't have to |
| to each other. Many of the ads found on safelists | | | | go through their mailboxes and actually look at |
| concern ways to make money online. Safelists | | | | any of the mail, which means they aren't really |
| were created mainly in response to the | | | | reading any of the messages. |
| CAN-SPAM Act of 2003, which placed serious | | | | What does work? |
| restrictions on spamming and which allows for | | | | With a very catchy or striking subject line, you |
| prosecution of those individuals and companies | | | | can still get a few people here and there to open |
| who transgress these restrictions. Safelists are | | | | your email, provided you send out enough of |
| "safe" because they provide a place for people to | | | | them to the safelists and at the right time of the |
| advertise without being accused of spamming, | | | | week and day. The correct time and date are |
| which can get you into all sorts of trouble if | | | | usually considered to be "secrets," but they are |
| enough people complain. No one who is really | | | | common sense. Weekends are usually not a good |
| trying to create a business online wants to be | | | | time, as people are interested not in work but in |
| accused of spamming. | | | | play at that time. Many people work in offices and |
| Safelists come in all sizes, as they can be owned | | | | don't want to read emails after they get home, if |
| or started by anyone who wants one, Some of | | | | they even have a home computer, so there are |
| them have thousands of members, while others | | | | many people reading (and deleting) their messages |
| have just a few. There are also services called | | | | during lunch hour. Now, "lunch hour" varies around |
| "safelist submitters," which allow you to join and | | | | the world, as does the "weekend," so you will |
| send to hundreds or thousands of safelists at | | | | have to account for when that will occur most |
| once. If you are submitting to thousands of | | | | appropriately for your business enterprise. If you |
| safelists, you are sending your emails to hundreds | | | | join a safelist submitter that mails to at least 1 |
| of thousands or millions of people, which sounds | | | | million people, if you have a catchy subject line |
| very exciting. Safelists have been considered for | | | | and a compelling body copy, and if you send out |
| several years now to be the best place for new | | | | these messages – rotating your ads |
| marketers or "newbies" to start their business. | | | | – at the appropriate times of day and |
| But, do they really work? For the most part, | | | | week, you may see a satisfying amount of traffic |
| safelist marketing has become obsolete and | | | | going to your website. In this sense, it can be said |
| outdated. It used to work much better, but since | | | | that safelists do work, but that "iffy" success is |
| everyone's doing it, it doesn't work very well | | | | only one part of the net-marketing battle! |