| Direct mail marketing is now being used by many | | | | You should remember that direct mail marketing |
| large retailers like Macy's or Wal-Mart in order to | | | | gives you more say than television or radio spots |
| reach their customers. These businesses often | | | | if you are selling something. You can print anything |
| send out sales flyers that highlight what will be on | | | | you want on them, and you don't have to cram |
| sale in their store that week. Retailers also send | | | | all your information into a thirty second spot. You |
| them out if they have special sales. | | | | can be sure that your information will reach your |
| You may not think that using the mail is the way | | | | customers and potential customers. They will also |
| to go if you own a small business. You should | | | | have more time to read through what you have |
| know that this type of marketing can be very | | | | to offer. |
| effective in your community. It can reach a lot of | | | | Direct mail marketing is very effective, and |
| people for little money, even if it may not be as | | | | people will receive ads and flyers by mail as long |
| flashy as television advertising. | | | | as they have postal service. You should make |
| You may not have noticed it, but direct mail | | | | sure you get a bulk rate from the post office, if |
| marketing has always been around. Many people | | | | you want to use direct mail marketing. You can |
| can still get their mail every day, even though | | | | save more money if you send out more. You |
| they tend to use email for personal and some | | | | need to layout a flyer and have it printed, but it |
| business correspondence. In the past, this method | | | | costs less than shooting a television commercial. |
| has been used by more companies, but only the | | | | You can know what you need to do and how to |
| smart companies still do it. | | | | go about an effective campaign by going into the |
| People can ignore both radio and television ads | | | | post office and talking to them about direct mail |
| rather easily, but they regularly check what | | | | marketing. The people at the post office might be |
| comes in their mailbox. Unlike commercials, direct | | | | able to discuss bulk rates with you. They may |
| mail marketing is less invasive, and they can put | | | | also have suggestions about the best day of the |
| the flyers aside for when they have time to look | | | | week to send out your materials along with any |
| through them. | | | | rules or regulations you may need to know. |