| Life is constantly changing. Once in a while there | | | | times of information overload. |
| are major shifts happening in our personal lives, in | | | | I bet you do. If you own a website, are an |
| business and our environments. After 12 months | | | | internet marketer or even have a brick and |
| of intense research Rich Schefren has come up | | | | mortar business you are certainly well aquainted |
| with a new doctrine called | | | | with the need to advertise your products or |
| The Attention Age | | | | opportunities. There are many carbon copies out |
| He is referring to a major change in the | | | | there and maybe a few individuals who succeed |
| marketplace and on the internet which will have | | | | to brand their company name because they |
| great effects on how to be successful in business | | | | thought of something original, something unique |
| now and in the near future. Everybody who | | | | and also had the ability to present it as such. But |
| knows Rich can tell that he is one of the most | | | | what are the attention leveraging skills? |
| outstanding business coaches and entrepreneurs | | | | 1. setting priorities |
| available with a long list of people he has helped to | | | | 2. short term goals |
| create a successful business within a few months. | | | | 3. how to deal with information |
| Some well known internet gurus out there today | | | | 4. processing information (multitasking) |
| have been asking for his advice. What I like about | | | | 5. decision making |
| Rich is his professionality, his clear cut mind | | | | 6. providing value |
| penetrating like an arrow, his creativity and his | | | | 7. being in front of my customers |
| utter commitment to helping people change their | | | | In times of information overload business owners |
| lives to the better. | | | | need to prioritize their actions and campaigns. |
| This is one of the reasons I´m writing | | | | They have to watch the progress of their |
| about his new doctrine "The Attention Age". A | | | | company by looking at the big picture. Rich talks |
| few days ago you might have taken the chance | | | | about setting priorities in his "Online Manifesto", |
| to listen to an interview with Rich Schefren who | | | | downloaded by thousands of business owners, on |
| answered questions and laid out his new vision of | | | | his website strategic When you are not clear |
| internet marketing for Jay Abraham. | | | | about what comes first and is most important for |
| Major Shift In Online Marketing | | | | your company´s progress, you can easily |
| After 12 months of intense research Rich | | | | get distracted by all sorts of irrelevant |
| Schefren points out that a general change is | | | | information. |
| taking place in online marketing. As someone who | | | | The big picture in mind you should always have |
| likes to be ahead of the crowd he even makes | | | | some short term goals also to keep yourself |
| predictions about what is going to happen in online | | | | motivated and track your progress. The ability to |
| marketing in the near future. | | | | deal with lots of information separates the |
| The Attention Age refers to a new era of how | | | | successful entrepreneur from the opportunity |
| to deal with information. Everybody who has been | | | | seeker. Today´s internet marketer has to |
| out in the internet is aware of the fact that we | | | | develop the skills of distinguishing between |
| are overwhelmed with information. We receive | | | | important and unimportant information. The |
| offers, advertisements daily in our mailboxes, | | | | emphasis lies on the word "now". Which |
| there are newspapers, magazines, tons of articles, | | | | information has some kind of value for my |
| forums, other media about almost everything a | | | | company now, not next week or in the future. |
| human brain can come up with. | | | | You have to practice to scan much information |
| On the other hand everyone of us is fully | | | | for useful content in a short period of time. |
| engaged doing his job, spending time with his | | | | The next step is to decide if the information has |
| family, friends, hobbies and having little or no | | | | value for your business. Integration and processing |
| spare time left. What is it you choose to do with | | | | of information is becoming one of the most |
| this little time you might have left? Are you | | | | challenging tasks in having an internet business |
| reading your junk mail or exploring the internet | | | | today. Developing and promoting your own |
| for some decent business opportunity? | | | | product always keep in mind that it must provide |
| Presumably not. | | | | value to the customer. Branding your company or |
| Would you agree with me that the following | | | | name in a unique way is a must in order to |
| statements are true? | | | | attract the right visitors, customers or clients. |
| 1. Most of the people doing business on the | | | | Provoking attention and continuously being in front |
| internet have problems with information overload. | | | | of your customers are two of the most |
| 2. Today time has been very valuable and | | | | important skills an internet marketer today should |
| squarce. Too many people have too little time. | | | | concentrate on. The capacity of processing |
| 3. Getting attention of potential customers is | | | | information and getting the attention of potential |
| inevitable for making profits. | | | | customers is directly related to success or failure |
| 4. It has become much more difficult to get the | | | | in your business. |
| attention of potential customers/members in the | | | | |