| Life is constantly changing. Once in a
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| | get the attention of potential customers
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| while there are major shifts happening in
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| | members in the times of information
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| our personal lives, in business and our
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| | overload.
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| environments. After 12 months of intense
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| | I bet you do. If you own a website, are
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| research Rich Schefren has come up with a
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| | an internet marketer or even have a brick
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| new doctrine called
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| | and mortar business you are certainly
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| The Attention Age
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| | well aquainted with the need to advertise
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| He is referring to a major change in the
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| | your products or opportunities. There are
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| marketplace and on the internet which
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| | many carbon copies out there and maybe a
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| will have great effects on how to be
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| | few individuals who succeed to brand
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| successful in business now and in the
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| | their company name because they thought
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| near future. Everybody who knows Rich can
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| | of something original, something unique
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| tell that he is one of the most
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| | and also had the ability to present it as
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| outstanding business coaches and
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| | such. But what are the attention
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| entrepreneurs available with a long list
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| | leveraging skills?
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| of people he has helped to create a
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| | 1. setting priorities
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| successful business within a few months.
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| | 2. short term goals
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| Some well known internet gurus out there
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| | 3. how to deal with information
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| today have been asking for his advice.
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| | 4. processing information (multitasking)
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| What I like about Rich is his
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| | 5. decision making
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| professionality, his clear cut mind
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| | 6. providing value
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| penetrating like an arrow, his creativity
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| | 7. being in front of my customers
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| and his utter commitment to helping
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| | In times of information overload business
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| people change their lives to the better.
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| | owners need to prioritize their actions
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| This is one of the reasons I´m
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| | and campaigns. They have to watch the
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| writing about his new doctrine "The
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| | progress of their company by looking at
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| Attention Age". A few days ago you might
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| | the big picture. Rich talks about setting
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| have taken the chance to listen to an
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| | priorities in his "Online Manifesto",
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| interview with Rich Schefren who answered
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| | downloaded by thousands of business
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| questions and laid out his new vision of
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| | owners, on his website strategic When
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| internet marketing for Jay Abraham.
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| | you are not clear about what comes first
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| Major Shift In Online Marketing
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| | and is most important for your
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| After 12 months of intense research Rich
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| | company´s progress, you can easily
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| Schefren points out that a general change
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| | get distracted by all sorts of irrelevant
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| is taking place in online marketing. As
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| | information.
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| someone who likes to be ahead of the
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| | The big picture in mind you should always
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| crowd he even makes predictions about
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| | have some short term goals also to keep
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| what is going to happen in online
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| | yourself motivated and track your
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| marketing in the near future.
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| | progress. The ability to deal with lots
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| The Attention Age refers to a new era of
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| | of information separates the successful
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| how to deal with information. Everybody
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| | entrepreneur from the opportunity seeker.
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| who has been out in the internet is aware
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| | Today´s internet marketer has to
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| of the fact that we are overwhelmed with
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| | develop the skills of distinguishing
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| information. We receive offers,
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| | between important and unimportant
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| advertisements daily in our mailboxes,
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| | information. The emphasis lies on the
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| there are newspapers, magazines, tons of
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| | word "now". Which information has some
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| articles, forums, other media about
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| | kind of value for my company now, not
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| almost everything a human brain can come
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| | next week or in the future. You have to
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| up with.
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| | practice to scan much information for
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| On the other hand everyone of us is fully
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| | useful content in a short period of time.
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| engaged doing his job, spending time with
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| | The next step is to decide if the
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| his family, friends, hobbies and having
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| | information has value for your business.
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| little or no spare time left. What is it
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| | Integration and processing of information
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| you choose to do with this little time
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| | is becoming one of the most challenging
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| you might have left? Are you reading your
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| | tasks in having an internet business
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| junk mail or exploring the internet for
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| | today. Developing and promoting your own
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| some decent business opportunity?
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| | product always keep in mind that it must
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| Presumably not.
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| | provide value to the customer. Branding
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| Would you agree with me that the
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| | your company or name in a unique way is a
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| following statements are true?
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| | must in order to attract the right
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| 1. Most of the people doing business on
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| | visitors, customers or clients. Provoking
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| the internet have problems with
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| | attention and continuously being in front
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| information overload.
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| | of your customers are two of the most
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| 2. Today time has been very valuable and
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| | important skills an internet marketer
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| squarce. Too many people have too little
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| | today should concentrate on. The capacity
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| time.
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| | of processing information and getting the
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| 3. Getting attention of potential
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| | attention of potential customers is
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| customers is inevitable for making
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| | directly related to success or failure in
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| profits.
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| | your business.
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| 4. It has become much more difficult to
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