| Ask any marketing expert and they'll tell you "the | | | | 6. Email marketing is highly automated. Very little |
| money's in the list". Email is a powerful and easy | | | | manpower is required to create an email |
| way to build a list and communicate your | | | | campaign. Essentially, the only manual work |
| marketing messages to leads and customers. | | | | required is the copy writing of email message |
| Here are the top 10 reasons to use email | | | | itself. Other aspects such as delivery and tracking |
| marketing. | | | | are done automatically. |
| 1. Email marketing is virtually free. Email is truly | | | | 7. Email messages do not necessarily require any |
| unique in it's ability to put your marketing | | | | design work. Unlike many other forms of |
| message in front of thousands of potential | | | | marketing, email messages require little to no |
| customers at virtually no cost. This means that | | | | designing. In fact, it has been shown that plain |
| virtually 100% of revenue generated from email | | | | text email messages with no HTML tend to be |
| campaigns is pure profit. | | | | more effective. Plain text messages are much |
| 2. Email is personal. Everyone's favorite sound is | | | | less likely to trigger spam filters and consequently |
| the sound of his or her own name. Most email | | | | have significantly higher delivery rates. |
| marketing solutions allow you to automatically | | | | 8. Rapid response time. Particularly if you sell |
| customize email messages with personal data | | | | products online, an email campaign can begin to |
| such as the subscriber's name. | | | | generate a response almost immediately. |
| 3. Valuable demographic data can be collected. | | | | Customers don't have to leave their home and |
| When a lead subscribes to your email list, you can | | | | can make a purchase with the click of a button. |
| collect valuable data about your potential | | | | 9. Email is the ultimate "word of mouth" marketing |
| customers. This data allows you to better target | | | | vehicle. If your email message is "viral" in nature, |
| your marketing messages to your list. | | | | your customer can quickly and easily forward it |
| 4. Email messages are sent instantaneously. With | | | | to friends and family, spreading your message to |
| the touch of a button, your marketing message is | | | | new potential customers. |
| sent to your list. There is no waiting for the post | | | | 10. Email helps you build a relationship of trust with |
| office to deliver the message to the customer's | | | | your customers. Email solves one of the greatest |
| mailbox. | | | | challenges in marketing: building a relationship with |
| 5. Email is transparent. With email, virtually every | | | | customers. Email allows you to keep in touch with |
| marketing metric can be tracked with a high | | | | customers, get their feedback, offer support, etc. |
| degree of precision. Among the metrics that can | | | | Email marketing is a powerful, inexpensive, and |
| be tracked are delivery rates, open rates, click | | | | cost-effective marketing medium. Start using |
| through rates, and conversion rates. | | | | email today to build your online business. |