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Essential Rules For Effective Email Marketing

Are you one of those people who has as Outlook Express allow you to set the
trouble effectively email marketing? If line-wrap to any character-width you
you answered yes, this is a must read for choose. That means you will not have to
you. Listed below are some basic hit Enter each time after typing 65
revolutionary lessons in email marketing. characters. Makes life easier!
I hope you are looking forward to Tip within a Rule #2 - You can type 65
uncovering the secrets. asterisks or dashes in a Notepad file to
Now I know what you are thinking: basics create a template. Then paste your email
do not sound very exciting or below it to see if any lines extend too
"empowering." But these basics are the far to the right.
foundation upon which everything else is Rule # 2 - BE CAREFUL USING ALL CAPS
built. Miss these and you may end up How many times have you changed the TV
spinning your wheels for the next 12 channel to avoid listening to a screaming
months. After all, would you not rather car salesperson? No one likes a screaming
be spinning stories about how you made salesperson...and no one likes a
your first million? "screaming" emailmessage, either. Odds
If you want an email campaign to succeed, are, when someone has over-amped the
you do not want to offend anyone when volume of their message by using too many
sending your messages. Turn off a capital letters (not to mention too many
consumer with your email and you can be exclamation points and otherpunctuation)
sure they will tune out your message. Do you are going to be turned off. On the
not let this happen to you! Internet, email messages written in all
A message that earns respect makes sales. caps are considered yelling. It is okay
That is why our first topic for to write some sentences and some words in
discussion is email etiquette. Train all caps, but do not go overboard.
yourself to always and I mean ALWAYS Tip within a Rule: Consumers buy from a
stick to the rules below when crafting source they trust. Emails in all caps are
your email message. perceived as shady or uneducated, and
Rule #1 - Always Wrap Your Lines At 65 have an appearance that damages the
Characters Or Less credibility of an offer.
Whenever you write an email, always Rule #3 - Watch Your Ps & Qs (Spelling
format the lines so that they are 65 and Grammar)
characters, or less, across. To do this, Would you be influenced by an email
you may need to do a hard return by selling you something that had noticeable
hitting Enter at the end of the line. spelling and grammar mistakes? Sure you
Wondering why to limit your lines to just would...and the influence would be
65 characters? (Good question! It shows negative, not positive! When a consumer
you are thinking.) There are two reasons reads a sales message that is filled with
that less is more. errors, they think to themselves, Good
The first thing to remember is that grief, this person doesn`t even take the
looking at a computer screen for a long time to get his emails right. His product
time causes eye fatigue for many readers. is probably the same quality as his
The shorter span of characters across the emails.
screen makesreading easier and more When you are in business, your image is
appealing to the recipient of your email your reputation and your reputation is
message. The other reason to go short the reason people buy from you or the guy
instead of long is this: some email down the block. It is essential that you
clients automatically enforce create an image of Integrity,
line-wrapping at 60-65 characters on Credibility, and Honesty in the mind of
received messages. If your email is your prospects. Sending emails filled
wrapped at 70, the content will arrive with errors does not hurt your
all chopped up. This makes it professional image...it destroys it.
unattractive...and worse -- unappealing. (Ouch!
Tip within a Rule #1: Email clients such




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