Essential Rules For Effective Email Marketing

Are you one of those people who has troubleExpress allow you to set the line-wrap to any
effectively email marketing? If you answered yes,character-width you choose. That means you will
this is a must read for you. Listed below arenot have to hit Enter each time after typing 65
some basic revolutionary lessons in emailcharacters. Makes life easier!
marketing. I hope you are looking forward toTip within a Rule #2 - You can type 65 asterisks
uncovering the secrets.or dashes in a Notepad file to create a template.
Now I know what you are thinking: basics do notThen paste your email below it to see if any lines
sound very exciting or "empowering." But theseextend too far to the right.
basics are the foundation upon which everythingRule # 2 - BE CAREFUL USING ALL CAPS
else is built. Miss these and you may end upHow many times have you changed the TV
spinning your wheels for the next 12 months.channel to avoid listening to a screaming car
After all, would you not rather be spinning storiessalesperson? No one likes a screaming
about how you made your first million?salesperson...and no one likes a "screaming"
If you want an email campaign to succeed, youemailmessage, either. Odds are, when someone
do not want to offend anyone when sending yourhas over-amped the volume of their message by
messages. Turn off a consumer with your emailusing too many capital letters (not to mention too
and you can be sure they will tune out yourmany exclamation points and otherpunctuation)
message. Do not let this happen to you!you are going to be turned off. On the Internet,
A message that earns respect makes sales. Thatemail messages written in all caps are considered
is why our first topic for discussion is emailyelling. It is okay to write some sentences and
etiquette. Train yourself to always and I meansome words in all caps, but do not go overboard.
ALWAYS stick to the rules below when craftingTip within a Rule: Consumers buy from a source
your email message.they trust. Emails in all caps are perceived as
Rule #1 - Always Wrap Your Lines At 65shady or uneducated, and have an appearance
Characters Or Lessthat damages the credibility of an offer.
Whenever you write an email, always format theRule #3 - Watch Your Ps & Qs (Spelling and
lines so that they are 65 characters, or less,Grammar)
across. To do this, you may need to do a hardWould you be influenced by an email selling you
return by hitting Enter at the end of the line.something that had noticeable spelling and
Wondering why to limit your lines to just 65grammar mistakes? Sure you would...and the
characters? (Good question! It shows you areinfluence would be negative, not positive! When a
thinking.) There are two reasons that less is more.consumer reads a sales message that is filled with
The first thing to remember is that looking at aerrors, they think to themselves, Good grief, this
computer screen for a long time causes eyeperson doesn`t even take the time to get his
fatigue for many readers. The shorter span ofemails right. His product is probably the same
characters across the screen makesreading easierquality as his emails.
and more appealing to the recipient of your emailWhen you are in business, your image is your
message. The other reason to go short insteadreputation and your reputation is the reason
of long is this: some email clients automaticallypeople buy from you or the guy down the block.
enforce line-wrapping at 60-65 characters onIt is essential that you create an image of
received messages. If your email is wrapped atIntegrity, Credibility, and Honesty in the mind of
70, the content will arrive all chopped up. Thisyour prospects. Sending emails filled with errors
makes it unattractive...and worse -- unappealing.does not hurt your professional image...it destroys
Tip within a Rule #1: Email clients such as Outlookit. (Ouch!