| Are you one of those people who has
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| | as Outlook Express allow you to set the
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| trouble effectively email marketing? If
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| | line-wrap to any character-width you
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| you answered yes, this is a must read for
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| | choose. That means you will not have to
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| you. Listed below are some basic
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| | hit Enter each time after typing 65
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| revolutionary lessons in email marketing.
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| | characters. Makes life easier!
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| I hope you are looking forward to
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| | Tip within a Rule #2 - You can type 65
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| uncovering the secrets.
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| | asterisks or dashes in a Notepad file to
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| Now I know what you are thinking: basics
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| | create a template. Then paste your email
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| do not sound very exciting or
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| | below it to see if any lines extend too
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| "empowering." But these basics are the
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| | far to the right.
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| foundation upon which everything else is
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| | Rule # 2 - BE CAREFUL USING ALL CAPS
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| built. Miss these and you may end up
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| | How many times have you changed the TV
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| spinning your wheels for the next 12
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| | channel to avoid listening to a screaming
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| months. After all, would you not rather
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| | car salesperson? No one likes a screaming
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| be spinning stories about how you made
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| | salesperson...and no one likes a
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| your first million?
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| | "screaming" emailmessage, either. Odds
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| If you want an email campaign to succeed,
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| | are, when someone has over-amped the
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| you do not want to offend anyone when
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| | volume of their message by using too many
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| sending your messages. Turn off a
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| | capital letters (not to mention too many
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| consumer with your email and you can be
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| | exclamation points and otherpunctuation)
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| sure they will tune out your message. Do
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| | you are going to be turned off. On the
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| not let this happen to you!
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| | Internet, email messages written in all
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| A message that earns respect makes sales.
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| | caps are considered yelling. It is okay
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| That is why our first topic for
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| | to write some sentences and some words in
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| discussion is email etiquette. Train
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| | all caps, but do not go overboard.
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| yourself to always and I mean ALWAYS
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| | Tip within a Rule: Consumers buy from a
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| stick to the rules below when crafting
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| | source they trust. Emails in all caps are
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| your email message.
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| | perceived as shady or uneducated, and
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| Rule #1 - Always Wrap Your Lines At 65
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| | have an appearance that damages the
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| Characters Or Less
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| | credibility of an offer.
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| Whenever you write an email, always
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| | Rule #3 - Watch Your Ps & Qs (Spelling
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| format the lines so that they are 65
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| | and Grammar)
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| characters, or less, across. To do this,
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| | Would you be influenced by an email
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| you may need to do a hard return by
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| | selling you something that had noticeable
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| hitting Enter at the end of the line.
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| | spelling and grammar mistakes? Sure you
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| Wondering why to limit your lines to just
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| | would...and the influence would be
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| 65 characters? (Good question! It shows
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| | negative, not positive! When a consumer
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| you are thinking.) There are two reasons
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| | reads a sales message that is filled with
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| that less is more.
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| | errors, they think to themselves, Good
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| The first thing to remember is that
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| | grief, this person doesn`t even take the
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| looking at a computer screen for a long
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| | time to get his emails right. His product
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| time causes eye fatigue for many readers.
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| | is probably the same quality as his
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| The shorter span of characters across the
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| | emails.
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| screen makesreading easier and more
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| | When you are in business, your image is
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| appealing to the recipient of your email
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| | your reputation and your reputation is
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| message. The other reason to go short
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| | the reason people buy from you or the guy
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| instead of long is this: some email
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| | down the block. It is essential that you
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| clients automatically enforce
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| | create an image of Integrity,
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| line-wrapping at 60-65 characters on
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| | Credibility, and Honesty in the mind of
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| received messages. If your email is
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| | your prospects. Sending emails filled
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| wrapped at 70, the content will arrive
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| | with errors does not hurt your
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| all chopped up. This makes it
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| | professional image...it destroys it.
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| unattractive...and worse -- unappealing.
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| | (Ouch!
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| Tip within a Rule #1: Email clients such
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