| Are you one of those people who has trouble | | | | line-wrap to any character-width you choose. |
| effectively email marketing? If you answered | | | | That means you will not have to hit Enter |
| yes, this is a must read for you. Listed | | | | each time after typing 65 characters. Makes |
| below are some basic revolutionary lessons in | | | | life easier! |
| email marketing. I hope you are looking | | | | |
| forward to uncovering the secrets. | | | | Tip within a Rule #2 - You can type 65 |
| | | | asterisks or dashes in a Notepad file to |
| Now I know what you are thinking: basics do | | | | create a template. Then paste your email |
| not sound very exciting or "empowering." But | | | | below it to see if any lines extend too far |
| these basics are the foundation upon which | | | | to the right. |
| everything else is built. Miss these and you | | | | |
| may end up spinning your wheels for the next | | | | Rule # 2 - BE CAREFUL USING ALL CAPS |
| 12 months. After all, would you not rather be | | | | |
| spinning stories about how you made your | | | | How many times have you changed the TV |
| first million? | | | | channel to avoid listening to a screaming car |
| | | | salesperson? No one likes a screaming |
| If you want an email campaign to succeed, you | | | | salesperson...and no one likes a "screaming" |
| do not want to offend anyone when sending | | | | emailmessage, either. Odds are, when someone |
| your messages. Turn off a consumer with your | | | | has over-amped the volume of their message by |
| email and you can be sure they will tune out | | | | using too many capital letters (not to |
| your message. Do not let this happen to you! | | | | mention too many exclamation points and |
| | | | otherpunctuation) you are going to be turned |
| A message that earns respect makes sales. | | | | off. On the Internet, email messages written |
| That is why our first topic for discussion is | | | | in all caps are considered yelling. It is |
| email etiquette. Train yourself to always and | | | | okay to write some sentences and some words |
| I mean ALWAYS stick to the rules below when | | | | in all caps, but do not go overboard. |
| crafting your email message. | | | | |
| | | | Tip within a Rule: Consumers buy from a |
| Rule #1 - Always Wrap Your Lines At 65 | | | | source they trust. Emails in all caps are |
| Characters Or Less | | | | perceived as shady or uneducated, and have an |
| | | | appearance that damages the credibility of an |
| Whenever you write an email, always format | | | | offer. |
| the lines so that they are 65 characters, or | | | | |
| less, across. To do this, you may need to do | | | | Rule #3 - Watch Your Ps & Qs (Spelling and |
| a hard return by hitting Enter at the end of | | | | Grammar) |
| the line. Wondering why to limit your lines | | | | |
| to just 65 characters? (Good question! It | | | | Would you be influenced by an email selling |
| shows you are thinking.) There are two | | | | you something that had noticeable spelling |
| reasons that less is more. | | | | and grammar mistakes? Sure you would...and |
| | | | the influence would be negative, not |
| The first thing to remember is that looking | | | | positive! When a consumer reads a sales |
| at a computer screen for a long time causes | | | | message that is filled with errors, they |
| eye fatigue for many readers. The shorter | | | | think to themselves, Good grief, this person |
| span of characters across the screen | | | | doesn`t even take the time to get his emails |
| makesreading easier and more appealing to the | | | | right. His product is probably the same |
| recipient of your email message. The other | | | | quality as his emails. |
| reason to go short instead of long is this: | | | | |
| some email clients automatically enforce | | | | When you are in business, your image is your |
| line-wrapping at 60-65 characters on received | | | | reputation and your reputation is the reason |
| messages. If your email is wrapped at 70, the | | | | people buy from you or the guy down the |
| content will arrive all chopped up. This | | | | block. It is essential that you create an |
| makes it unattractive...and worse -- | | | | image of Integrity, Credibility, and Honesty |
| unappealing. | | | | in the mind of your prospects. Sending emails |
| | | | filled with errors does not hurt your |
| Tip within a Rule #1: Email clients such as | | | | professional image...it destroys it. (Ouch! |
| Outlook Express allow you to set the | | | | |