| Life is constantly changing. Once in a while there | | | | you own a website, are an internet marketer or |
| are major shifts happening in our personal lives, in | | | | even have a brick and mortar business you are |
| business and our environments. After 12 months | | | | certainly well aquainted with the need to advertise |
| of intense research Rich Schefren has come up | | | | your products or opportunities. There are many |
| with a new doctrine called The Attention Age He | | | | carbon copies out there and maybe a few |
| is referring to a major change in the marketplace | | | | individuals who succeed to brand their company |
| and on the internet which will have great effects | | | | name because they thought of something original, |
| on how to be successful in business now and in | | | | something unique and also had the ability to |
| the near future. Everybody who knows Rich can | | | | present it as such. But what are the attention |
| tell that he is one of the most outstanding | | | | leveraging skills? 1. setting priorities 2. short term |
| business coaches and entrepreneurs available with | | | | goals 3. how to deal with information 4. processing |
| a long list of people he has helped to create a | | | | information (multitasking) 5. decision making 6. |
| successful business within a few months. Some | | | | providing value 7. being in front of my customers |
| well known internet gurus out there today have | | | | In times of information overload business owners |
| been asking for his advice. What I like about Rich | | | | need to prioritize their actions and campaigns. |
| is his professionality, his clear cut mind penetrating | | | | They have to watch the progress of their |
| like an arrow, his creativity and his utter | | | | company by looking at the big picture. Rich talks |
| commitment to helping people change their lives | | | | about setting priorities in his "Online Manifesto", |
| to the better. This is one of the reasons I´m | | | | downloaded by thousands of business owners, on |
| writing about his new doctrine "The Attention | | | | his website strategic When you are not clear |
| Age". A few days ago you might have taken the | | | | about what comes first and is most important for |
| chance to listen to an interview with Rich | | | | your company´s progress, you can easily get |
| Schefren who answered questions and laid out his | | | | distracted by all sorts of irrelevant information. |
| new vision of internet marketing for Jay | | | | The big picture in mind you should always have |
| Abraham. Major Shift In Online Marketing After 12 | | | | some short term goals also to keep yourself |
| months of intense research Rich Schefren points | | | | motivated and track your progress. The ability to |
| out that a general change is taking place in online | | | | deal with lots of information separates the |
| marketing. As someone who likes to be ahead of | | | | successful entrepreneur from the opportunity |
| the crowd he even makes predictions about what | | | | seeker. Today´s internet marketer has to |
| is going to happen in online marketing in the near | | | | develop the skills of distinguishing between |
| future. The Attention Age refers to a new era of | | | | important and unimportant information. The |
| how to deal with information. Everybody who has | | | | emphasis lies on the word "now". Which |
| been out in the internet is aware of the fact that | | | | information has some kind of value for my |
| we are overwhelmed with information. We | | | | company now, not next week or in the future. |
| receive offers, advertisements daily in our | | | | You have to practice to scan much information |
| mailboxes, there are newspapers, magazines, tons | | | | for useful content in a short period of time. The |
| of articles, forums, other media about almost | | | | next step is to decide if the information has value |
| everything a human brain can come up with. On | | | | for your business. Integration and processing of |
| the other hand everyone of us is fully engaged | | | | information is becoming one of the most |
| doing his job, spending time with his family, | | | | challenging tasks in having an internet business |
| friends, hobbies and having little or no spare time | | | | today. Developing and promoting your own |
| left. What is it you choose to do with this little | | | | product always keep in mind that it must provide |
| time you might have left? Are you reading your | | | | value to the customer. Branding your company or |
| junk mail or exploring the internet for some | | | | name in a unique way is a must in order to |
| decent business opportunity? Presumably not. | | | | attract the right visitors, customers or clients. |
| Would you agree with me that the following | | | | Provoking attention and continuously being in front |
| statements are true? 1. Most of the people doing | | | | of your customers are two of the most |
| business on the internet have problems with | | | | important skills an internet marketer today should |
| information overload. 2. Today time has been | | | | concentrate on. The capacity of processing |
| very valuable and squarce. Too many people | | | | information and getting the attention of potential |
| have too little time. 3. Getting attention of | | | | customers is directly related to success or failure |
| potential customers is inevitable for making profits. | | | | in your business. |
| 4. It has become much more difficult to get the | | | | Ingrid Nirupama Grzeskowiak contributes regularly |
| attention of potential customers/members in the | | | | with her thoughts and insights about various |
| times of information overload. I bet you do. If | | | | issues of human life. |