| When facing foreclosure you can attempt to | | | | Make up flyers so everyone who attends your |
| market your home For Sale By Owner or FSBO | | | | open house will get a flyer before they leave. The |
| as it is said in the real estate industry. This will | | | | flyers should be an 8 1/2 x 11 inch fact sheet |
| allow you to not pay real estate agent fees and | | | | describing your home, the asking price and |
| still be open for a foreclosure real estate investor | | | | numbers on how you can be reached as well as |
| to purchase your home if need be. | | | | your website if you are marketing on your web |
| When marketing your "for sale by owner" home, | | | | page with pictures. The flyers should also list your |
| there are three essential elements for a | | | | price and describe the property. Also be sure to |
| successful marketing campaign. The first is | | | | have the local schools and other amenities in the |
| headline that will grab the attention of your | | | | area listed on the flyer. |
| prospects. When writing your headline, use the | | | | You can also attach these flyers under windshield |
| features of your home in the headline, such as | | | | wipers of cars, and attach flyers about your |
| "Split Floor Plan, The Kids Won't Hear!" (that's if | | | | "Open House" to neighborhood mailboxes. Do Not |
| you are daring) or something a bit more | | | | Place Anything Inside a Mailbox! It is against the |
| conservative "Beautiful Home Needs Loving | | | | law. |
| Family" You want your headline to be explosive | | | | When you schedule the "Open House", be sure to |
| enough to catch the potential home shopper's | | | | schedule it for a Saturday or Sunday between 11 |
| attention. You want them to read your ad about | | | | AM - 5 PM. Also be sure to check your calendar |
| your home. By being different than the other | | | | to ensure your "Open House" is not competing |
| headlines you will more than likely have more | | | | with any kind of major sports playoffs or any |
| readers. | | | | major religious holidays. |
| Another element is to highlight one of the | | | | You might want to place an "Open House" sign in |
| properties best features, such as an ocean view, | | | | your front yard with balloons attached. If you are |
| recently remodeled or within walking distance of | | | | on a street with not a lot of drive by traffic, you |
| schools. You want to give reason for the | | | | may want to use some signs on prominent |
| prospect to actually want to see your home. If | | | | corners with arrows pointing the direction to your |
| you have space, show the benefit as well. | | | | house. |
| "Recently remodeled so you don't have to" Or, | | | | Ensure you have a guest book so you can get |
| "Walking Distance of Schools, You can sleep in" | | | | the names, phone numbers and emails of every |
| This will give them even more reason to want to | | | | person who attends. If you can, make sure to |
| look at your home before making a final purchase. | | | | take notes, and write down every positive |
| Having witty headlines again, will allow you to | | | | impression and comment made by those who |
| stand out and above the others. | | | | attended. Also write down anything that's |
| A good closing line will prompt the potential buyer | | | | constructive that you can change to make the |
| to call. You will want to appeal to their desire to | | | | house show better. You will want to be able to |
| own a home, or maybe as a good investment, or | | | | keep in touch of people who show an interest. |
| even their sense of urgency. "See it Now, before | | | | This could be especially important if you reduce |
| it is gone!" or "Don't pay your landlord another | | | | your asking price or change the terms of the sale |
| dime!" are just some examples. Once you have | | | | later on. |
| your ad completed, you will submit it to your local | | | | Another finishing touch for your Open House is to |
| newspaper. | | | | have cookies and water or lemonade available. It |
| Another effective method of marketing is by | | | | may sound hokey, but folks will feel like they are |
| having an "Open House". In order to have the | | | | home, which is what you want. |
| best open house, be sure to have your home | | | | Again, if you are facing foreclosure and want to |
| clean and clear of clutter. Take down the personal | | | | sell your home, selling it "For Sale By Owner" may |
| pictures so others can imagine themselves living in | | | | be the route to go. If you find that time is of the |
| the house. Being that you are avoiding | | | | essence you can always contact a real estate |
| foreclosure, I understand that money may be | | | | investor that likes to purchase home that are |
| tight, but if you are able complete any minor | | | | facing foreclosure. Usually, they are able to move |
| repairs that are visible. | | | | fast and offer a fair price. |